Apple held its annual fall event on Tuesday, September 12, 2023, where it launched the iPhone 15, Apple AirPods, and Apple Watch Ultra 2. The new iPhone comes with a number of improvements, including a new design, a faster processor, and a better camera system. The Apple AirPods also received a major upgrade, with improved sound quality and longer battery life. And the Apple Watch Ultra 2 is the company’s most advanced smartwatch yet, with a new design, a longer battery life, and new health features.

Apple iPhone 15
The iPhone 15 is the most significant redesign of the iPhone since the iPhone X was released in 2017. The new design

features flat edges and a slightly smaller notch. The phone is also made from a new, more durable material called Ceramic Shield.
Internally, the iPhone 15 is powered by the A16 Bionic chip, which is said to be up to 40% faster than the A15 Bionic chip in the iPhone 14. The phone also has a new camera system with a 48-megapixel main sensor and a 12-megapixel ultrawide sensor.
The iPhone 15 starts at $799 for the 128GB model, $899 for the 256GB model, and $999 for the 512GB model. It will be available for pre-order on September 16 and will start shipping on September 22.
Apple Iphone 15 Features:
- New design with flat edges
- Smaller notch
- Durable Ceramic Shield material
- A16 Bionic chip
- 48-megapixel main camera
- 12-megapixel ultra-wide camera
- Cinematic mode
- ProRes video recording
- Longer battery life
- MagSafe wireless charging
Apple Iphone 15 Pros
- Powerful A16 Bionic chip
- New design with flat edges
- Improved camera system
- Longer battery life
- Durable Ceramic Shield material
- MagSafe wireless charging
Apple Iphone 15 Cons
- Nothing radically different from the iPhone 14’s design
- No periscope zoom lens
- Still no Touch ID
- Apple AirPods 3
Apple AirPods

The third-generation Apple AirPods have been completely redesigned. They now have a shorter stem and a more rounded design. The AirPods also have a new skin-detect sensor that automatically pauses playback when you remove them from your ears.
The AirPods also have improved sound quality, with a wider frequency response and better bass response. They also have longer battery life, with up to 6 hours of listening time on a single charge.
The third-generation Apple AirPods are available for $179. They will be available for pre-order on September 16 and will start shipping on September 22.
Apple Airpods Features:
- Shorter stem
- More rounded design
- Skin-detect sensor
- Improved sound quality
- Longer battery life
- IPX4 water resistance
- Wireless charging case
Apple Airpods Pros:
- Improved sound quality
- Longer battery life
- New skin-detect sensor
- IPX4 water resistance
- Wireless charging case
Apple Airpods Cons:
- No active noise cancellation
- No in-ear detection
- Still not as comfortable as some other earbuds

The Apple Watch Ultra 2 is the company’s most advanced smartwatch yet. It features a new design with a larger display and a more durable case. The watch also has a new blood oxygen sensor and a new electrical heart sensor.
The Apple Watch Ultra 2 is also the first smartwatch to be able to take an ECG. This means that it can be used to detect atrial fibrillation, a serious heart condition.
The Apple Watch Ultra 2 starts at $999. It will be available for pre-order on September 16 and will start shipping on September 22.
Apple Watch Ultra 2 Features:
- Larger display
- More durable case
- New blood oxygen sensor
- New electrical heart sensor
- ECG capabilities
- Longer battery life
- Optional cellular connectivity
- Always-on display
- New workout modes
Apple Watch Ultra 2 Pros:
- Larger display
- More durable case
- New blood oxygen sensor
- New electrical heart sensor
- ECG capabilities
- Longer battery life
- Optional cellular connectivity
- Always-on display
- New workout modes
Apple Watch Ultra 2 Cons:
- Expensive
- Still not as swim-proof as some other smartwatches
- No built-in GPS
Overall, the new iPhone 15, Apple AirPods 3, and Apple Watch Ultra 2 are significant upgrades over their predecessors. They offer better performance, improved features, and a more modern design.
The iPhone 15 is the best iPhone yet, with a powerful new chip, a better camera system, and a sleek new design. The Apple AirPods are also a great choice for anyone looking for wireless earbuds with great sound quality and long battery life. And the Apple Watch Ultra 2 is the ultimate smartwatch for anyone who wants the latest and greatest features.
If you’re looking for a new smartphone, smartwatch, or pair of wireless earbuds, the new iPhone 15, Apple AirPods 3, and Apple Watch Ultra 2 are all great options.